Social Media Marketing is the most popular trend for companies and brands. There are more than 2 billion users on social media platforms 2021 and this value increases in millions daily. Brands who want to be relevant must adopt this new trend so as to improve their reach to more people.

Common social media platforms being used are Facebook, Instagram, Twitter, WeChat, Telegram, Snapchat, TikTok, YouTube and others. Each of these platforms has billions of active users. People make use of social media because they are being optimised to work on mobile phones which are increasing daily globally.

Business world is highly competitive and only brands with strong digital marketing strategy will survive while others are forgotten forever. Knowing the tricks and tips in building your brand on Social Media Platforms can promote your account up to 1000% and increase your sales enormously.

You can find customers using hashtags

It is of importance to note that each of the Social Media Platforms has different features and are good for different types of contents, let’s explore some of them;

Facebook:

·         Graphic and Video based platform

·         Best platform to connect with family, friends and familiar people

·         New feature such as marketplace, groups and pages are now great ways of selling your products

·         More about Facebook marketing will be uploaded later

Instagram:

·         Similar platform to the above

·         It is also a graphic and video-based platform

·         It is known that REELS (video contents) is currently the best way to grow and make your products reach more people

Twitter:

·         It is an information-based platform

·         Algorithm is programmed towards short and concise information dissemination

·         Pictures and Videos can be an add-on to your information

TikTok:

·         A video-based platform

·         Trending audios can be used in promoting your products in a video format

·         Purely for entertainment

YouTube:

·         Similar to TikTok but more of educational information

·         Perfect for brands who wants to show knowledge or proficiency in a niche

Followers / Subscribers / Fans

These are the terms used on Social Media Platforms to represent those who have shown interest in your contents and connect to your account so that they get updates of your posts. Each of the platforms make use of different terms to represent this phenomenon but with a similar goal.

It has been established that followers are those who connect to your account because they are either getting entertained or educated by your posts, it is easier to convert them to customers as they already showed interest in your brand.

Unfollowing

It is the term used in describing those who disconnect themselves from your account or page. There are numerous reasons why people might unfollow you, WATCH THIS SPACE FOR UPDATE

Growing your FOLLOWERS number is synonymous to growing your CUSTOMERS or PROSPECTS number, so it is essential to focus on this in your digital marketing strategy.

GROWING LOYAL FOLLOWERS OR CUSTOMERS

For More, Tap To visit Our Instagram Page

There are different approaches or methods in achieving this, some of which will be enumerated below, not all of these methods work on all platforms. Some are particular or possible on only some of them.

·         POST ONLY QUALITY CONTENTS: your contents must be either educating or entertaining. Followers must continue to get content similar to why they decided to follow you.

·         CONSISTENCY: there are billions of people on the internet and you being consistent helps to keep your page fresh in their minds, once they disconnect from you or found another page, chances that they will come back is very low. So, always update your pages, at least, once a week.

·         ENGAGEMENT: reciprocate the love you get when they interact with your contents, if they like one of your posts, like 2 or more of their posts. This helps in building stronger connections with them and they will be more willing to patronise you.

·         SELECT A NICHE: this is very important as it helps you to build engagement, only those interested in your niche will follow you and they will engage your posts because that is what they are interested in.

·         OPTIMISE YOUR ACCOUNT: Let your profile show what you do at a glance. Look at your page as a visitor and see if it clearly showcases what you do.

What have you gained from this post?