It’s not new that we are in a digital world, a technology advancement era where everything is getting automated. Social media holds a large sum of this advancement, especially for business owners (entrepreneurs). Advertising has been made easier through digital marketing, but some entrepreneurs who do not have enough knowledge on how to maximize the advantages of digital marketing encounter limitations and restrictions in their digital marketing journey. Most importantly, generating traffic, getting more followers or subscribers and converting those followers to customers are one of the greatest limitations for small business owners and new startups. 

The common questions are; How can these be resolved? Is it only by running ads or creating active landing pages? The big answer is NO. NIOLEM has brought to you 5 FREE tips and tricks you can use to convert your followers and subscribers to customers and clients.

1.    Familiarity and effective communication: the foremost tip for converting your followers and subscribers to customers is getting yourself known to them and building trust. Engaging your followers or subscribers in varying discussions trying to identify the challenges which you might be able to solve as a business owner. This helps to build an intimate relationship with them and they’ll be willing to know more about your products and services.

Familiarization with effective communication helps business owners identify customers’ pain points and can result in the development of new services or products to resolve their problems. Entrepreneurs have an active role to play to listen actively and analyze responses from their followers and subscribers which will enable them to recommend their products or services to them. This will unequivocally result in more sales. 

2.     Consistency: the benefits of this consistency cannot be overemphasized. Lack of consistency is a plague which hinders many small business owners from making more sales as they’re unable to convert their followers and subscribers to customers. Entrepreneurs who understand the secret of being consistent by maintaining communications with their followers and posting frequently on their social media accounts make more sales than those who don’t. This is how lack of consistency may affect your business; 

– Followers lose trust in you 

– They’ll believe you’re out of business

– They will be disconnected from your brand 

– They will look for another brand to patronize

Being consistent helps to generate a more authentic experience with your followers and subscribers. 

Contact NIOLEM for Social Media Accounts and Ad Accounts Management, Sponsored Ads, Landing Page Creation, and many more. 

3. Good customer service: no one will buy from a rude vendor or entrepreneur. The tone of language of discussion with your followers and customers determines if they’ll be willing to buy your products or engage in your services.

4. Review Generation: one of the foundational digital marketing tips is gathering reviews or feedback from your previous customers. This will not only improve your business’s credibility but also helps to gain the trust of followers and subscribers faster. Reviews can be gotten in different ways; satisfied customers will automatically share their positive experiences engaging your business, and you can ask your customers for their feedback on your business.

Having a section on your social media accounts for reviews will convince your customers of your business’s authenticity and followers will be willing to patronize you. 

For more business visibility, contact NIOLEM today, we are waiting eagerly to help you achieve your business goals.

5. Love what they do: the last strategy of gaining your followers’ trust is by being part of their life. What do we mean by this? Follow up on what they do, go to their social media accounts, check if there’s any update in their life such as celebration, anniversary, promotion, or others and use these instances to engage them. This prompts them to want to be part of what you’re doing and triggers them to patronize your business by; buying your products, engaging your services or recommending you to other people. 

Follow these amazing strategies brought to you by NIOLEM and let’s get feedback from you.

References

David Wither (2017). 8 Ways to Turn Instagram Followers Into Customers. Retrieved on March 30th, 2023, from https://www.mycustomer.com/community/blogs/davidwither/8-ways-to-turn-instagram-followers-into-customers

Dhruv M. (2023). 20 foolproof ways to convert your followers into your customers. Retrieved on March 31st, 2023, from https://www.google.com/amp/s/www.omniconvert.com/blog/20-ways-convert-followers-into-customers/amp/

Edgar O. (2022). How to Turn Followers into Customers Using Social Media. Retrieved on March 31st, 2023, from https://meetedgar.com/blog/convert-social-media-leads-into-customers-3/

Buchanan, K. (2018). How to Convert Social Media Followers into Customers. Retrieved on March 31st, 2023, from https://www.techwyse.com/blog/social-media-marketing/how-to-convert-social-media-followers-into-customers/#